This is the inspiring true story of Richard Monta�ez who as a Frito Lay janitor disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.

This is the inspiring true story of Richard Monta�ez who as a Frito Lay janitor disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.